Team Lead

Team
Lead

Team Lead

Strategies
Development

Team Lead

Project
Management

Team Lead

Creative
Direction

Hello, I’m Joele Lucherini,
Brand and Digital Strategist focused on experiences – I help Brands clarify their vision and communicate through unique concepts that deliver compelling stories.
I lead teams of unconventional creatives. On the Internet, but also in Spain and Italy.

With more than fifteen years of experience and a broad variety of skills in several disciplines I carefully select collaborators and tools to express my visions, ranging from brand development to unconventional campaigns - creating meaningful on and offline projects that make a real difference.

With a distinctive strategic thinking I provide creative ideas and unexpected solutions thorough analysis and detailed planning. With my knowledge in project management, design, production and technology I foster productive teams in an collaborative environment that help creatives to outreach the project goals.

Contact / Linkedin

Tailor-made strategies

Field-tested Workflow

No pain No gain

Ongoing Projects

Majime

founder
Team of Social Media Specialists for music and lifestyle Brands.

Freeride

partner
Automotive marketing, communication and events.

This and That Lab

partner
Electronic music label & think tank - mixing music, art and culture.

CiaoBella.photo

founder
Photo stock website for fashion and lifestyle brands.

MotorsportMag.it

founder
Blog covering Italian motorsport and racing business news.

47mag

founder
Blog about board and extreme sports lifestyle, music and culture

They all are special

Clients and Collaborations

ACI Automobile Club Italia, Aperol, Atral Italia, Athena 21, BIGPoker.it, Bologna FC 1909, Bulldog Gin, Campari Group, Casino Royale, Centro Congressi Viareggio, Cine Show, Daitem, Diagral, Editoriale Domus, Fondazione ANT Italia Onlus, Hager, Invicta, Logisty, Lucca Fiere & Congressi, Macron, Motor Show, My Special Car Show, Polo Cup on Snow Livigno, Quattroruote, Smau, Sonoport Singapore, Viareggio Polo Beach Cup...