Team Lead


Team Lead


Team Lead


Team Lead


Training and Keynotes

and Keynotes

Hello, I’m Joele Lucherini,
Brand and Digital Strategist focused on experiences – I help Brands clarify their vision and communicate through unique concepts that deliver compelling stories.
I lead teams of unconventional creatives. On the Internet, but also in Spain and Italy.

With more than fifteen years of experience and a broad variety of skills in several disciplines I carefully select collaborators and tools to express my visions, ranging from brand development to unconventional campaigns - creating meaningful on and offline projects that make a real difference.

With a distinctive strategic thinking I provide creative ideas and unexpected solutions thorough analysis and detailed planning. With my knowledge in project management, design, production and technology I foster productive teams in a collaborative environment that help creatives to outreach the project goals.

Contact me / Linkedin

Tailor-made strategies

Field-tested Workflow

No pain No gain

Ongoing Projects


personal project
Weekly newsletter with interesting, fascinating and weird stuff.


Automotive marketing, communication and events.

Blog covering Italian motorsport and racing business news.

They all are special

Clients and Collaborations

ACI Automobile Club Italia, Aperol, Atral Italia, Athena 21,, Bologna FC 1909, Bulldog Gin, Campari Group, Casino Royale, Centro Congressi Viareggio, Cine Show, Daitem, Diagral, Editoriale Domus, Fondazione ANT Italia Onlus, Hager, HP Italia, Invicta, Logisty, Lucca Fiere & Congressi, Macron, Motor Show, My Special Car Show, Polo Cup on Snow Livigno, Quattroruote, SHARE Festival, Smau, Sonoport Singapore, Unione Buddhista Italiana, Viareggio Polo Beach Cup...